By 2027, while Asia as a whole is expected to return to 2019 levels, India is projected to exceed pre-Covid exhibition activity by more than 50%, shared Sebastian Witt, Partner & Senior Consultant at jwc GmbH. The firm also identifies India as the world's most attractive exhibition market but warns that inadequate venue infrastructure could constrain future growth.

Türkiye is accelerating its positioning as a Tier-1 MICE destination, leveraging a 16% year-on-year increase in international congresses to anchor its 2026 strategy. Positioned at the crossroads of Europe, Asia, and the Middle East, the country combines a strategic geographic advantage with convention infrastructure, extensive air connectivity, a strong safety record, and premium...

With a 40% post-pandemic growth, India is emerging as the fastest-growing exhibition market globally. India is a key MICE destination with over 70 world-class convention centres. The exhibition industry in India is a crucial economic driver, valued at approximately INR 55,000 crore, and is expected to grow at a 12% CAGR to reach approximately USD 4.4 billion by 2028...

While India is not yet among the top 10 source markets, its long-term potential remains significant given the rapid growth of outbound travel. Encouragingly, early signs of recovery are already visible. 2026 trends further suggest a gradual upward movement, indicating that demand from India remains positive despite short-term headwinds.

At an IEIA Roundtable in Delhi, government and industry leaders acknowledged that uneven pricing practices and weak destination-level planning are now bigger barriers than infrastructure itself.

Morocco showcased its MICE offerings in India through multi-city roadshow. Held on November 17 in Delhi, November 19 in Mumbai, and November 21 in Kolkata, the roadshow by MNTO, brought together tourism professionals under one platform to present the Kingdom’s offerings in the global MICE landscape.

Led by Deepika Nair, Acting Trade Manager, South African Tourism, the event will connect with Indian corporates across key sectors and will expand its focus beyond traditional metro markets. Speaking numbers, in 2024, India emerged as one of South Africa's fastest-growing source markets for MICE travel, contributing 20.2% of overall MICE arrivals.

Valued at USD 49.4 billion in 2024 and projected to more than double to USD 103.7 billion by 2030, MICE sector of India reflects a CAGR of 13.2% from 2025.