Radisson Hotel Group has collaborated with Accenture in launching an AI-powered hotel discovery app in ChatGPT, helping travellers move from trip intent to search, comparison and planning through natural conversation. Available as @RadissonHotels in ChatGPT, the app enables travellers to search for Radisson Hotels properties across over 100 countries, and more than 1,000 hotels through...

As the resort continues to strengthen its position in the Wayanad’s growing hospitality landscape, it sought a technology solution that could provide greater control over inventory distribution, maintain rate consistency across booking channels, and support a seamless guest booking journey.

Visafir, a technology-led visa facilitation company, announced the launch of its AI-enabled visa assistance platform, designed to simplify international travel documentation for Indian travellers, professionals, and businesses. By combining artificial intelligence with expert human verification, the company is reimagining how travellers prepare their visa applications, making the process...

Expedia Travel Agent Affiliate Program (TAAP) has launched new capabilities that aim to help travel advisors and agencies streamline back-office operations, reduce manual work, and scale their businesses more effectively. The back-office API and a new feature that lets advisors add their own internal reference codes to bookings, aims to help agencies to streamline operations like...

SaffronStays, India’s managed private villa brand with over 480 homes across 80-plus destinations, launched its official consumer app on the App Store and Google Play, opening to every guest for the first time. The launch is a deliberate bet on the part of the business growing fastest: the families who come back...

Juniper Group, an operating group of Vela Software and part of Constellation Software Inc., has announced the completion of its acquisition of Deem, a corporate travel management and booking platform that provides booking, procurement, and trip management solutions for corporations and travel management companies worldwide, from Travelport....

TravClan, has been appointed as the Preferred Sales Agent (PSA) for StarDream Cruises in India. The partnership aims to strengthen and modernise cruise distribution across the Indian travel trade ecosystem by making cruise products more accessible, scalable, and easier to sell for travel agents across the country.

This was discussed during a panel discussion titled ‘Agency led growth- Mastering the “Digi” shift’ during SATTE Conference 2026, where the discussion was steered by Sandeep Dwivedi, Managing Director, Amadeus South Asia‏.

What was once positioned as a future-facing innovation is now deeply embedded in the industry’s operating core, influencing everything from when and where people travel to how companies’ price, personalise and service journeys at scale. At SATTE 2026, this shift came into sharp focus, with industry leaders underscoring that AI is not just enhancing decision-making, it is fundamentally rewiring it.

As announced at the recent Agoda Media roundtable, Booking Holdings will soon be unifying Agoda, Booking.com & Priceline B2B arms, aiming at simplifying engagement for global partners and enhancing innovation capabilities. Agoda senior officials also shared some interesting data around the APAC region highlighting a growth of about 9% CAGR (2025–2027), far outpacing other regions.