TOURISE 2027 from March 23 to 25 in Riyadh, to focus on new alliances in the tourism sector
Snapshot from TOURISE pre launch event held on September 16-2
The 2027 edition will run under the theme “Alliances That Move the World.” Over three days, leaders will focus on the partnerships, investments and actions needed to advance the global tourism agenda over the next 50 years. The Summit will convene public and private sector leaders across tourism, technology, investment, sustainability, culture, mobility and government.
Under the patronage of Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, Ahmed Al-Khateeb, the Minister of Tourism and Chairman of TOURISE announced the TOURISE 2027 Summit, taking place in Riyadh from March 23-25, 2027.
Created by the Saudi Ministry of Tourism, TOURISE launched in 2025, with its inaugural Summit taking place November 11-13 in Riyadh.
Building on the inaugural TOURISE Summit and a year of collaboration since, the 2027 edition will run under the theme “Alliances That Move the World.” Over three days, leaders will focus on the partnerships, investments and actions needed to advance the global tourism agenda over the next 50 years.
The Summit will convene public and private sector leaders across tourism, technology, investment, sustainability, culture, mobility and government to tackle the sector’s most pressing opportunities and challenges and help shape the next era of global tourism.
At the inaugural Summit, TOURISE announced USD 113 billion in portfolio investments spanning hotels, integrated destinations, wellness, retail, talent development and AI-powered platforms, demonstrating the potential of public and private sector collaboration to translate ambition into investment and action.
On the press launch event, Al-Khateeb said, “The future of tourism will be shaped not by any single destination, company or institution, but by the strength of the alliances we build between the public and private sector. Saudi Arabia has seen firsthand what becomes possible when ambition, investment and partnership move together. Through TOURISE, we are taking that experience to the global stage, connecting leaders across sectors and markets to turn shared ambition into action. In March, we invite the world to Riyadh to build the alliances that will shape the next 50 years of tourism.”
Gloria Guevara, President and CEO of the World Travel and Tourism Council, and panelist at the announcement, added, “The next chapter of tourism will be defined by collaboration at a scale we have never seen before. ‘Alliances That Move the World’ captures the opportunity before us: to connect industries, capital and ideas in ways that create meaningful progress for destinations, businesses and communities. TOURISE creates the space for leaders to move beyond discussion and work together on practical solutions for the future of travel.”
The first confirmed speakers for the 2027 Summit were also announced and include leaders from organisations such as Marriot, Wego, Switzerland Tourism and Technogym with many more to come.
TOURISE 2027 is also backed by a growing roster of partners and sponsors, including stc, Dar Al Arkan, The Avenues, Qiddiya City, Aseer Development Authority, Saudia, Jeddah Central, Taiba, Tourism Development Fund, Red Sea Global, Almosafer and Snapchat, reflecting the platform’s role in connecting public and private sector across the tourism value chain.
