Accor and Al Qimmah Hospitality, a subsidiary of BinDawood Investment Company, have announced the expansion of their strategic partnership to develop a portfolio of more than 4,000 keys across Saudi Arabia, with a strong focus on Makkah and Madinah, marked by the signing of a new 850-key Novotel in Makkah. Investment Roundtable meeting, bringing together a Saudi delegation of leading...

The launch is currently underway through qualified travel and tourism service providers across selected international markets ahead of a broader rollout. Since launching the tourist e-Visa, Saudi has introduced several new ways to visit, including visa on arrival and the Stopover Transit Visa.

SriLankan Airlines announced strategic partnerships with Saudia (SV) and Flynas (XY), further strengthening air travel links between the Kingdom of Saudi Arabia and Sri Lanka. This collaboration significantly expands SriLankan Airlines’ network reach, enabling travellers to access a wider range of destinations through convenient domestic and international connections...

Air India and Riyadh Air have signed a Memorandum of Understanding (MoU) to establish the foundation for a partnership that will offer guests seamless connections between India, Saudi Arabia, and destinations beyond. The MoU reflects the shared ambition of both full-service premium carriers to boost global connectivity for travellers flying between India, Saudi Arabia, and beyond...

Just weeks before Saudi Arabia throws open the doors to Qiddiya City, the Kingdom’s most awaited “city built to play”, the buzz among travellers is spreading like wildfire, igniting a growing curiosity to explore Saudi. Nowhere is this shift more visible than in India, Saudi’s fastest-growing source market. Meshaal Qureshi, Senior Director – Trade Markets (India & Subcontinent), STA, shares more.

Organised simultaneously across Delhi, Mumbai, Bengaluru, Hyderabad and Ahmedabad from November 21–23, this event marks one of STA’s largest and most ambitious destination activations in India. Notably, Saudi’s tourism sector continues to accelerate, backed by ongoing investments, infrastructure expansion and a growing portfolio of global events.

(A listicle on Saudi’s most enthralling adventure experiences by TBO Academy)

The Best-in-Class Service-Guest Experience award is one of three key pillars evaluated as part of the APEX World Class status, alongside safety and well-being, and sustainability.