The island nation welcomed more than four million visitors last year and generated EUR 3.9 billion in tourism spending, while the Malta government actively looks to shift its focus from visitor volumes to higher-value, year-round and sustainable tourism. Speaking during the opening ceremony of the WTTC Global Summit in Valletta, Malta’s Prime Minister Robert Abela said the country had...

More than 200 CEOs, 60 government leaders and 1,000 delegates gather in Valletta as WTTC puts investment, sustainability, connectivity and destination stewardship at the centre of its global tourism agenda. WTTC’s latest research figures, revealed during a pre-event conference, also show that the sector is forecast to contribute USD 4.9 billion to Malta’s economy in 2026.

Valletta, a UNESCO World Heritage City and cultural crossroads for millennia, has been selected as host city for this flagship event.