Agoda ranks Taiwan among top 3 destinations for Japanese travellers
Representative Image
The top five destinations searched by Japanese travellers during Golden Week are Seoul Bangkok, Taipei, Hong Kong and Bali.
Agoda, digital travel platform, reveals that Taiwan ranks among the top three most popular destinations for Japanese travellers, highlighting the island’s growing appeal as a convenient short-haul getaway in Asia.
Based on platform’s latest accommodation search data, Taiwan continues to attract strong interest from Japanese travellers during one of the region’s busiest travel periods. Ranked alongside Seoul and Bangkok, Taipei stands out as a popular destination offering a mix of vibrant city life, renowned food culture, and accessible travel experiences.
Agoda data shows that during Japan’s Golden Week travel period between April 29 to May 6, 2026, the top five destinations searched by Japanese travellers are Seoul, South Korea; Bangkok, Thailand; Taipei, Taiwan; Hong Kong; and Bali, Indonesia.
This ranking reflects a broader trend of Japanese travellers seeking short-haul international destinations that combine convenience, cultural familiarity, and high-value travel experiences.
While Taipei remains the gateway city, platform data indicates growing interest in destinations across Taiwan, particularly those offering nature, coastal escapes, and warmer climates. Among Taiwanese destinations, the fastest-growing cities in search interest from Japanese travellers, compared to last year’s Golden Week holiday, include Kenting (+112%), Hualien (+85%), and Taoyuan (+39%).
Other destinations such as Kaohsiung (+23%), Taichung (+19%), and Tainan (+12%) also recorded positive growth in accommodation searches, reflecting broader exploration beyond traditional urban centres. The data suggests that Japanese travellers are increasingly drawn to Taiwan’s diverse offerings, from scenic coastlines and outdoor landscapes to local culinary experiences and cultural attractions.
Jishan Chai, Country Director for Taiwan at Agoda, said: “Golden Week is one of the most important travel periods in Japan, and we are seeing Taiwan continue to gain recognition as a top destination for Japanese travelers. Beyond Taipei, interest is expanding to destinations such as Kenting and Hualien, reflecting a growing appetite for diverse travel experiences. Agoda is committed to supporting these travel flows by offering a wide range of accommodation options that cater to different travel preferences and budgets.”
Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities.
