Wild Frontiers secures investment to target trade growth in UK & North America
L-R Chris Morgan, Dominic Rose, Clare Tobin, Marc Leaderman, John Wimbleton
The investment said to also support Wild Frontier’s ambitions in North America, where the company sees specialist travel agents as an important route to reaching adventure-loving clients seeking expert-led adventures.
Wild Frontiers announces investment from capital investor BGF, aims to take the company to the next stage in its growth strategy and support its ambition to expand its trade partnerships in the UK and North America.
BGF’s investment will support the next phase of growth for the business, including further investment in technology, data and customer experience capabilities, alongside operational efficiencies and further international expansion. BGF’s investment also supports its wider GBP 300 million commitment to backing female-powered businesses across the UK and Ireland.
The investment said to also support Wild Frontier’s ambitions in North America, where the company sees specialist travel agents as an important route to reaching adventure-loving clients seeking expert-led adventures.
Clare Tobin, CEO of Wild Frontiers, said, “BGF shares our belief that the best travel is meaningful, adventurous, and delivered by experts. This investment gives us the platform to bring Wild Frontiers to more travellers around the world, without ever compromising on what makes us who we are. Agency sales are important to our business, and we see significant opportunity to work even more closely with agents who have clients looking for more distinctive, experience-rich travel.”
Chris Morgan, Investor at BGF, said: “Wild Frontiers has built a highly differentiated position within the premium adventure travel market, underpinned by a trusted brand, strong customer retention and a genuinely unique offering, supported by decades of experience delivering curated tours to some of the world’s most interesting and culturally diverse destinations. We’re delighted to be partnering with Clare and the Wild Frontiers team to support its continued growth.”
Clare added, “In North America, there is a strong community of excellent specialist agents who understand the adventure travel market and have close relationships with clients seeking meaningful, high-quality experiences. We see this as a major opportunity to grow in a way that remains true to our specialist roots.”
