Santorini aims to become a year-round destination through food, wine & culture
Image Credits - CN Traveller
The island is set to launch a digital campaign of 32 short videos of cultural events, pottery classes, cooking, and food production, in an attempt to expand its international profile beyond sunsets and blue dome roofs.
Santorini is looking to entice tourists beyond summer by highlighting its food and wine offerings. In October, the Greek National Tourism Organisation (GNTO) held a Santorini-Mykonos forum focused on strengthening the islands’ cultural profile and diverse visitor experiences.
According to online reports, GNTO Secretary General Andreas Fiorentinos said it was a priority to attract visitors to the popular Greek islands across more months of the year, in spring and autumn. “Our responsibility is to ensure that this success reaches every island, every area and every season of the year,” Fiorentinos said. Almost half of the island’s international air arrivals are usually concentrated in July and August.
The island is set to launch a digital campaign of 32 short videos of cultural events, pottery classes, cooking, and food production, in an attempt to expand its international profile beyond sunsets and blue dome roofs.
The Michelin Guide expanded into Santorini for the first time on 20 October with four starred restaurants – Lycabettus (two star), Lauda (one star), and Botrini’s Santorini (one star) in Oia, and Selene (one star) in Fira.
“The island appeals to travellers seeking authenticity, striking landscapes and a cuisine that favours simplicity, freshness and exceptional produce.” The island is reportedly already well-known on the wine scene for its basket-trained vines, kouloura and indigenous white grape assyrtiko. “Santorini and Mykonos are two global brands that still have many stories to tell,” Fiorentinos said.
(Source - Greek City Times)
