Thomas Cook (India) has launched ‘What Women Want’ – a new product line catering to the needs of India’s strongly emerging segment- the woman traveller. Thomas Cook India’s internal research and analysis has revealed an untapped potential in the powerful emerging segment of the Indian woman traveller. The Frost & Sullivan Amadeus Report too highlights a significant growth potential of 891 per cent in the travel of women business travellers (between 2011 and 2020). It is this powerful potential women traveller segment that Thomas Cook seeks to address via the launch of its women-centric product portfolio- What Women Want.
What Women Want packages have been specially curated keeping in mind the special interests of women travellers and the itineraries offer unique and engaging experiences such as Thai kick-boxing classes and the Nanta Thai cooking show in Thailand; nature trails and a tree-top walk at MacRichie Reservoir in Singapore; Village cycling tours and spa-rejuvenation therapy in Indonesia; island hopping tours and duty free shopping in Malaysia; wine sampling and cooking classes in Tuscany, Italy; fine-dining and VIP shopping tours with a personal assistant in Paris, France; dive-sail-snorkelling in the Maldives; pub-hopping in Philadelphia; USA and shopping and desert adventures in Dubai and so on. Other destinations include Vietnam, Jordan and Morocco.
“Women travellers are clearly the next growth driver and our product teams at Thomas Cook India have developed unique packages, personalised to serve their needs. Women take into consideration not just accommodation and sightseeing, but also elements like local cuisine, shopping, cultural sensitivities, safety and traditional nuances followed in each country. Travel serves as a great bonding experience and our What Women Want packages have unique mother-daughter programmes, best-friend-forever trips as also kitty-party fun tours!” said Shibani Phadkar, Senior Vice President – Products & Operations, Leisure Travel (Outbound), Thomas Cook (India).
