The Khyber records 1.81 lakh virtual views in 30 days with new Digital Twin platform
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The property also records 3.4K high-intent visitors from Spalba's Digital Twin technology. The technology offers interactive virtual walkthroughs of its guest rooms, banquet spaces and outdoor venues, allowing users to experience the property in near-physical detail.
The Khyber Himalayan Resort & Spa has recorded over 1.81 lakh virtual views and 3.4K high-intent visitors within 30 days of implementing Spalba's 3D Digital Twin platform, reflecting the growing role of immersive technology in how premium hospitality brands engage prospective guests and event planners.
The development comes as destination weddings, luxury travel and MICE bookings increasingly begin with digital research. Hotels are responding by investing in immersive technologies that enable travellers and event organisers to explore venues remotely before committing to site visits, helping accelerate decision-making and improve the quality of enquiries.
Nestled in Gulmarg, the property has introduced Spalba's Digital Twin technology to offer interactive virtual walkthroughs of its guest rooms, banquet spaces and outdoor venues. The platform allows users to experience the property in near-physical detail, moving beyond conventional image galleries and videos.
The strong engagement recorded during the first month indicates growing interest in immersive venue exploration, as destination wedding planners, corporate event organisers and leisure travellers increasingly rely on virtual experiences to evaluate properties before making booking decisions.
Commenting on the initiative, AVP & General Manager Vinit Chhabra from The Khyber Himalayan Resort & Spa said, “Today's travellers expect to experience a destination before they book it. By offering an immersive digital journey, we are enabling guests and event planners to make more informed decisions while giving our sales team a more effective way to showcase the property's unique offerings.”
According to Vishal Puri, Co-founder of Spalba, the hospitality sector is witnessing a broader shift in how premium properties are marketed. “Luxury hotels are moving beyond static content towards immersive experiences that allow potential guests to interact with a property before they arrive. Digital Twins are becoming an important commercial tool, particularly for destination properties where buyers often evaluate venues remotely. The early results at The Khyber demonstrate how immersive technology can strengthen discovery, engagement and business outcomes.”
Beyond enhancing customer engagement, Digital Twin technology also supports operational efficiency by reducing the need for multiple preliminary site visits, enabling hotel sales teams to engage more qualified prospects while contributing to more sustainable sales processes.
