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WTTC defines 8 strategic priorities to transform global travel & tourism

WTTC defines 8 strategic priorities to transform global travel & tourism

With the formal approval of Executive Committee, the World Travel & Tourism Council (WTTC) has defined eight strategic priorities to guide the future of the global Travel & Tourism private sector. These priorities are said to reflect the needs and perspectives of the global private sector, reinforcing WTTC’s commitment to unlocking growth, maximising the sector’s potential guiding...

Central & South America’s tourism GDP to grow by  4.1% in 2026: WTTC

Central & South America’s tourism GDP to grow by 4.1% in 2026: WTTC

WTTC’s latest Economic Impact Research (EIR) forecasts Travel & Tourism GDP across Central and South America will grow 4.1% in 2026, ahead of the global average of 3.2%. International visitor spending across the region is projected to increase 7.8%, more than double the global growth rate of 3.7%.   Globally, WTTC data forecasts Travel & Tourism will contribute USD 12 trillion to the...

US ranked world’s largest tourism market in 2025; losing market share with 5%+ dip in visitors: WTTC

US ranked world’s largest tourism market in 2025; losing market share with 5%+ dip in visitors: WTTC

World Travel & Tourism Council’s (WTTC) latest Economic Impact Research, sponsored by its lead research partner, Chase Travel, found that the United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share. While 2025 saw the best year ever for the Travel & Tourism sector in terms of GDP growth of 4.1%, the story was very different for North America...