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From footfall to economic value: Is India’s spiritual tourism economy entering a new era?

From footfall to economic value: Is India’s spiritual tourism economy entering a new era?

India has never needed to be told to travel for faith. Long before the word “tourism” existed, this was already the country’s biggest movement of people: the Kumbh, the Char Dham, the annual pull toward Varanasi, Tirupati, Shirdi. Faith-linked journeys account for around 60% of India’s domestic travel demand, while Hindu pilgrimage spending alone is estimated at roughly INR 4.74 lakh crore a...