India is targeting a rise in tourism’s contribution to national GDP from the current 5.2–5.6% to 10% by 2047. Rajasthan is already ahead of that curve, with tourism contributing more than 5.5% to the state’s domestic economy and accounting for roughly 10% of Rajasthan’s GDP directly. Against this backdrop, the Federation of Hospitality and Tourism of Rajasthan (FHTR), in partnership with the...