PATA projects international visitor arrivals to reach 714.9 mn across APAC in 2026
The Pacific Asia Travel Association (PATA), in collaboration with the Research Centre for Digital Transformation of Tourism (RCDTT) at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University (PolyU), has released the PATA Asia Pacific Visitor Forecasts 2026-2028: Mid-Year Update, highlighting the destinations and source markets expected to drive the next phase of...
PATA launches micro-credential programme to empower tourism professionals with industry-relevant skills
The Pacific Asia Travel Association (PATA) officially launched the PATA Micro-credential Programme, a new global learning initiative that aims to empower tourism professionals in the Asia Pacific with practical, industry-driven skills at PATA Annual Summit 2026 (PAS 2026). The programme consists of short courses developed by two of PATA members, namely EarthCheck and The Sigmund Project...
PATA appoints Andrew Jones as Chair of the Foundation
The Pacific Asia Travel Association (PATA) Foundation has announced the appointment of a new Board of Trustees, the governing body entrusted with guiding the organisation’s strategic efforts to ensure that the next generation across Asia Pacific is equipped with the skills needed to build sustainable and thriving careers in tourism and hospitality...
‘Mega’ India’s tourism growth playbook, data-driven roadmap decoded at PATA PowerHouse 2026
The forum, organised in New Delhi, featured in-depth discussions that helped states and the industry stakeholders understand global best practices and re-examine their own strategies with a fresh, forward-looking perspective.
PATA and Jeju Tourism Organisation partner to enhance Jeju’s responsible tourism development
The agreement emphasises the joint promotion of responsible travel to Jeju Island, aligning both organisations under a shared effort to encourage the destination towards best-practice principles in the MICE industry, international cooperation, sustainability, community benefits, cultural preservation, and environmental protection
Kerala Tourism’s Social Media Campaign wins PATA Gold 2025
State Tourism Minister Mohamed Riyas received the PATA Award for the campaign in Bangkok. With a cross-platform rollout across Instagram, Facebook, X, and LinkedIn, the campaign generated a reach of over 1.2 million and more that 89,700 engagements, while also driving user-generated content, influencer collaborations, and viral success through relatable, Kerala-rooted humour.
