Kerala recorded 2,50,58,366 domestic and 8,21,999 international arrivals in 2025. Total tourism revenue stood at INR 50,702.34 crores of which INR 43,320.32 crore came directly from domestic tourists and INR 7,382 crore from foreign exchange earnings. Tourism sector accounts for 12% of state’s GDP. Momentum has continued as the domestic arrivals in the first quarter of 2026 rose 10.98% over...

Tourism Minister PC Vishnunadh said the project has been implemented with the vision of enabling visitors to directly experience rural life and that the initiative aims to create a responsible tourism culture without disturbing the local life and unique culture of the people of Wayanad.

Sikha Surendran IAS, MD of KTDC, on state’s ideal positioning to compete with affluent international destinations.

State Tourism Minister Mohamed Riyas received the PATA Award for the campaign in Bangkok. With a cross-platform rollout across Instagram, Facebook, X, and LinkedIn, the campaign generated a reach of over 1.2 million and more that 89,700 engagements, while also driving user-generated content, influencer collaborations, and viral success through relatable, Kerala-rooted humour.