Despite the complexities and current crisis, the overarching sentiment is largely optimistic. With India’s travel and hospitality sector currently contributing around 5–6% to GDP and projected to reach 10% in the coming years, the industry is poised for significant expansion. The industry experts couldn’t agree more.

Every year on January 25, India pauses to celebrate National Tourism Day, a celebration of travel’s transformative role in the nation’s economy, culture and community engagement. Observed by the Ministry of Tourism, Government of India, the day serves as a reminder of tourism’s evolving significance in shaping the country’s global image under the ‘Incredible India’ banner...