Spanish Tourist Office UK appoints José Manuel de Juan González as Director & Isabel Alonso Piñar as Deputy Director

González joins the London office following a distinguished career with Turespaña while Alonso brings marketing and social media experience to her new role in London, having previously held the position of Deputy Director for Overseas Marketing in Madrid.

Spanish Tourist Office in the UK announced the appointment of José Manuel de Juan González as the new Director and Isabel Alonso Piñar as the new Deputy Director in London, who take over from Manuel Butler and Pedro Medina respectively.

González joins the London office following a distinguished career with Turespaña. He has previously headed Turespaña’s overseas offices in New York, Toronto, Dublin, where he established the Ireland office in 2006, Miami (1999–2002) and Oslo (1995–1999).

Most recently, González held the position of Deputy Director-General for Economic and Administrative Management and Information Technologies at Turespaña’s headquarters in Madrid, where he oversaw the company´s finances and human resources.

Commenting on his new appointment, González said, “I’m delighted to join the Spanish Tourist Office in the UK and look forward to working with the UK travel industry on a whole host of projects and opportunities that celebrate the close relationship shared between our two nations, while placing a particular focus on fostering a more equitable and inclusive form of tourism.”

Deputy Director Isabel Alonso brings a wealth of marketing and social media experience to her new role in London, having previously held the position of Deputy Director for Overseas Marketing in Madrid, where she was central to the role out of the 2025 global campaign, Think you Know Spain? Think Again…

Alsonso commented, “It’s fantastic to join the London team at Turespaña and to support José Manuel representing Spain in the UK market. This year’s WTM will be a great opportunity to meet with our many UK tour operator and travel agency partners.”