South Korea welcomes nearly 200,000 Indian visitors in 2025, up 13% YoY
Korea Roadshow
Hosts roadshows in Delhi and Mumbai, forming part of KTO’s ongoing efforts to strengthen collaboration with the Indian travel trade.
The Korea Tourism Organization (KTO) hosted the Korea Tourism Roadshows in New Delhi and Mumbai on March 12 and March 13, 2026, respectively, aiming to strengthen engagement with the Indian travel trade and presenting key initiatives to boost Indian visitor arrivals to the country.
Korea recorded close to 200,000 visitors from India in 2025, reflecting an increase of 13% compared to the previous year. Globally, Korea welcomed close to 19 million international visitors, surpassing its annual target and highlighting the destination’s strong global appeal.
KTO introduced the latest trade-focused initiatives for 2026, including the Korea Premium Travel Consultant (KPTC) programme and the K-Incentive Scheme 4.0, both said to be designed to support travel partners in developing high-quality Korea travel experiences.
Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organisation, said: “India continues to be an important and high-potential market for Korea’s tourism industry. We are encouraged by the steady growth in Indian arrivals and the increasing interest among travellers in Korea’s culture and experiences. Building on this momentum, KTO aims to welcome around 270,000 Indian visitors in 2026, while continuing to support our travel trade partners through initiatives such as the KPTC programme and K-Incentive Scheme 4.0.”
Under the K-Incentive Scheme 4.0, travel agencies are invited to develop Korea-specific travel packages that incorporate at least one local city beyond Seoul, encouraging Indian travellers to explore diverse regions such as Busan, Gangwon State, Jeollanam-do, or Gyeongju. Participating agencies are required to submit a proposal outlining their itinerary and promotional approach. Selected partners will receive visa facilitation support, promotional assistance, and performance-based rewards, with top-performing agencies being recognised at the end of the programme.
