New Zealand targets 3.9 Mn visitor arrivals & USD 14.4 Bn spend by June 2027
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Overall international visitor arrivals reportedly grew by 8.9% over the year, with strong growth reported in holiday arrivals which increased by 15.3%.
Tourism New Zealand Chief Executive René de Monchy shared that New Zealand reaches 3.7 million international visitor arrivals, and achieving the arrivals goal is a significant moment for Aotearoa New Zealand and reflects the strength of international demand for the destination.
Overall international visitor arrivals reportedly grew by 8.9% over the year, with strong growth reported in holiday arrivals which increased by 15.3%, while conference arrivals grew by 16.7%. The arrivals growth rate has almost doubled from 5% a year ago.
New Zealand’s three largest visitor markets: Australia, the United States and China, also said to have performed well. Australia, the country’s largest and most established market, delivered 16% growth in holiday arrivals, while China’s recovery was a standout, with holiday arrivals up 40%.
“A year ago, many commentators expected recovery to take until the second half of 2027. Reaching 3.7 million arrivals ahead of that timeframe shows the strength of New Zealand’s appeal and the impact of focused international marketing, aviation connectivity, industry partnerships and trade activity,” stated de Monchy.
“Achieving 3.7 million arrivals gives New Zealand strong momentum as we look ahead. Tourism New Zealand remains focused on growing high-quality demand and supporting the sector to build towards 3.9 million arrivals and USD 14.4 billion in international visitor spend by June 2027,” he added.
