First-ever tripartite collaboration to strengthen destination marketing and ties with Indian travel trade, starting April 1 2025.
To further elevate Singapore’s presence in India, the Singapore Tourism Board (STB), Changi Airport Group (CAG), and Sentosa Development Corporation (SDC) have announced a year-long partnership, marking their first-ever tripartite collaboration focused on the Indian market. This partnership will run from April 1 2025 to March 31 2026, and is established to amplify Singapore’s brand visibility, foster deeper engagement with India’s travel trade, and boost awareness of drive excitement around Sentosa’s wide range of offerings and enhance Singapore’s positioning as a global aviation hub.
The collaboration will focus on introducing refreshed experiences in Singapore, with a special emphasis on targeting higher-yield Indian travellers. It will also include the Friends of Singapore Fellowship (FOSF) programme, which will bring 30 influential Indian digital content creators to Singapore. These influencers will create engaging, shareable content that highlights curated experiences across Singapore, including Sentosa Island, and Changi Airport.
Juliana Kua, Assistant Chief Executive, International Group, Singapore Tourism Board said: “Building on the success of our roadshows and the strong interest from the Indian market, this tripartite partnership with Changi Airport Group and Sentosa Development Corporation will help us drive deeper engagement and create memorable experiences for Indian travellers. It reflects our ongoing commitment to strengthening the ties between Singapore and India, while presenting new opportunities for the travel trade to explore and share.”
Lim Ching Kiat, Executive Vice President, Air Hub and Cargo Development, Changi Airport Group said: “India is an important market to Changi Airport. With as many as 17 city links between Singapore and India, Changi Airport is the most connected hub to India within Southeast Asia. Together with STB and SDC, we aim to provide travellers with exceptional experiences from their first touchpoint at Changi Airport to the many places of interest in our exciting city.”
Michael Ma, Assistant Chief Executive (Business & Digital Technology Group), Sentosa Development Corporation said: “Sentosa remains a strong draw for our Indian travellers, and to further enhance our attractiveness, Sentosa will open a range of new experiences this year. They include the newly opened Illumination’s Minion Land and the iconic Raffles Sentosa Singapore, which we hope to inspire guests to create new moments and memories on Sentosa. The iconic Sentosa Sensoryscape also recently celebrated its first anniversary, with the additional of a new augmented reality feature – a mystical island guardian that entices guests on an enchanting journey of discovery. We look forward to welcoming our Indian friends to Sentosa’s sunny shores soon.”