ITA Airways unveils new global campaign ‘Simply Italian’

For the launch of its new global communication campaign, ITA Airways has chosen Sharon Stone as Global Ambassador.

ITA Airways announced Simply Italian, its new global communication campaign, through which the Company renews its brand identity and supports its evolution in Italy and in its main international markets. The project was created to enhance ITA Airways’ identity through elements like the Italian spirit, expressed through hospitality, style and care for customers.

Developed in collaboration with POPE Creative Studio, Simply Italian brings ITA Airways’ vision to life by showcasing a travel experience that goes beyond the flight. It aims to place people and the Italian way of welcoming guests at the heart of the journey.

For the launch of its new global communication campaign, ITA Airways has chosen Sharon Stone as Global Ambassador. The new communication campaign consists of a series of short, stand-alone creative executions, each built around a single scene, portraying simple and authentic “Simply Italian” situations that express the distinctive way in which ITA Airways interprets Italian hospitality.

“With Simply Italian, we are opening a new chapter in the evolution of the ITA Airways brand,” said Joerg Eberhart, Chief Executive Officer and General Manager of ITA Airways. “This communication campaign stems from our desire to highlight what makes our Company unique: an authentic way of welcoming people, inspired by the values of Italian hospitality. Through a simple, recognizable and internationally consistent narrative, we aim to strengthen the connection between ITA Airways and the excellence of our country, bringing to the world a travel experience that begins the moment passengers step on board our aircraft.”

“Travel opens your mind and your point of view. It gives you the opportunity to experience different cultures and communities, and to see the world and sometimes yourself, a little differently,” said Sharon Stone, renowned American actress, and now, global ambassador for ITA Airways. “I’ve been fortunate to travel throughout my life, and Italy is one of the places that has always been most enchanting to me. There is this extraordinary combination of history, culture, beauty and modern life all effortless, that is uniquely Italian. That’s why Simply Italian resonates with me. The Italian adventure is something I believe everyone should experience, and there’s no better way to begin it than with ITA Airways.”