IHG unveils 685-key Crowne Plaza Manhattan Times Square
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The brand is expected to add more than 36,000 rooms in the coming years – expanding its global footprint by more than 35%.
Crowne Plaza by IHG announced the opening of Crowne Plaza Manhattan Times Square, its new Americas flagship property. The hotel serves as a powerful expression of Crowne Plaza’s reimagined premium stay experience, reinforcing its position at the forefront of hospitality for today’s blended traveller who combines business, leisure and personal time within a single journey.
Developed by Al Rayyan Tourism Investment Company (ARTIC), hospitality investment companies, and managed by Highgate, the 22-story hotel brings new life to a New York landmark originally constructed for the 1964 New York World’s Fair. Today, the property offers 685 city-view guestrooms; spaces designed to support work, connection and relaxation; and a new bar.
The hotel aims to cater modern travellers by offering Fifty-First Street Social, bar and all-day dining destination; and signature programming includes the brand’s Weekly Socials and Daily Rituals. For business travellers and groups, the hotel offers flexible meeting and event spaces to accommodate small team sessions, while The Studio sets the stage for a more intimate setting for focused collaboration, just steps from the lobby. A dedicated Meetings & Events Concierge service ensures a personalised and effortless experience.
The brand is expected to add more than 36,000 rooms in the coming years – expanding its global footprint by more than 35% – as it continues to broaden its portfolio and reinforce its position in blended travel.
Ginger Taggart, Vice President, Brand Management – Global Premium Brands, IHG Hotels & Resorts, said, “Our new flagship hotel for Crowne Plaza represents a defining moment for the brand. Guided by our New Modern design philosophy, every aspect of the traveller experience has been thoughtfully developed to meet the needs of today's blended traveller – from flexible social spaces and elevated food and beverage offerings to signature experiences that are truly tailored to what the next generation of guests expect. Crowne Plaza Manhattan Times Square represents our vision for the future of blended travel and ushers in the next chapter of our global growth.”
“Our ambition was to transform this landmark property into a distinctive destination that combines contemporary design, functionality and enhanced guest experiences. Working closely with IHG, we have reimagined the hotel while preserving its unique character, and we are delighted to see its new chapter begin as Crowne Plaza Manhattan Times Square. This transformation represents much more than a renovation; it reflects our long-term vision for the asset and our confidence in New York and the strong US hospitality market. At ARTIC, we invest with a long-term perspective, continually enhancing our properties, strengthening their competitive positioning and creating sustainable value. The United States remains a key market for ARTIC, and we see significant long-term potential to further strengthen our presence, while continuing to invest in our existing portfolio and pursue opportunities that support ARTIC’s long-term growth and diversification,” said Tarek M. El Sayed, Managing Director and CEO of ARTIC.
