Hyatt unveils Alila Sengokuhara Hakone in Japan
Hyatt
Expected to open in 2028 as part of an agreement with Fujita Corporation, the resort will mark the Alila brand’s debut in Japan.
Hyatt Hotels Corporation announced Alila Sengokuhara Hakone, a luxury retreat rooted in nature, design and wellbeing in Japan. Scheduled to open in 2028 as part of an agreement with Fujita Corporation, the resort will mark the Alila brand’s debut in Japan, bringing the brand’s philosophy of mindful luxury to Sengokuhara.
“With 19 properties globally, including 13 in Asia, we are excited to announce plans to introduce the Alila brand to Japan,” said David Udell, Group President, Asia Pacific, Hyatt. “We are grateful to President Okumura of Fujita Corporation and everyone else involved in bringing the Alila vision to this market. The debut of the Alila brand in Japan will expand travel choices for both domestic and international guests, offering experiences that reflect the brand’s deep connection to culture and the environment.”
“We are designing a hotel that will blend seamlessly into Hakone’s magnificent natural setting,” said Kuma. “Our architecture will become part of the landscape, flowing with the site’s elevation changes and integrating natural light to achieve a seamless connection with the environment.”
The property aims to establish itself as a wellbeing experience shaped by one of Japan’s most treasured traditions: the onsen. The hotel will feature 60 guestrooms, including 11 suites, each with a private natural hot spring bath. The hotel offers a spa, yoga deck, restaurant and bar and curated Alila Moments designed to reveal the destination through culture, nature and discovery.
The project will further strengthen the relationship between Hyatt and Fujita Corporation, which has cultivated a longstanding collaborative relationship with Hyatt across notable hospitality projects.
Yoji Okumura, President of Fujita Corporation, said, “Fujita has cultivated a long-standing partnership with Hyatt, including serving as the owner of Grand Hyatt Seoul and, more recently, as the contractor for Park Hyatt Niseko HANAZONO. In this new project, we will maximize Sengokuhara’s unique value by embracing its rich natural environment and integrating the expertise of top leaders in architecture, interior design and landscaping. We anticipate Alila Sengokuhara Hakone becoming a new benchmark for luxury resorts in Japan and providing a profoundly moving experience for guests from both Japan and around the world.”
There are currently 22 Hyatt hotels across nine brands in Japan. The introduction of the first Alila hotel in Japan will bring Hyatt’s Japan portfolio to 10 brands, supporting Hyatt’s broader ambition to double its portfolio in the country with intention over the next decade.
