Finnair and Radisson Hotel Group's new loyalty partnership to provide better travel experiences
Radisson Rewards x Finnair Partnership_Airportlogo
The partnership unites Finnair’s position in Nordic and Baltic air travel with Radisson Hotel Group’s network of 1,600 hotels across more than 100 countries.
Finnair Plus and Radisson Rewards announced a new strategic partnership designed to provide members with greater flexibility, enhanced rewards, and a more seamless travel experience. The partnership unites Finnair’s position in Nordic and Baltic air travel with Radisson Hotel Group’s network of 1,600 hotels across more than 100 countries, giving members the opportunity to maximise rewards across every journey.
Through this partnership, members can convert Radisson Rewards Points into Avios, the loyalty currency of Finnair Plus; Convert Avios into Radisson Rewards Points; Request a status match from Finnair Plus to Radisson Rewards, unlocking hotel benefits based on their airline tier; and a selected number of Radisson Rewards Premium & VIP members will have access by invitation only to Finnair Plus Silver, Gold & Platinum
As part of the status match offering, Finnair Plus Silver and Gold members are matched to Radisson Rewards Premium tier, while Platinum and Platinum Lumo members receive VIP status. Benefits take effect immediately, ensuring that the group’s higher-tier members feel recognised from their very first moment.
“Building stronger connections between travel partners and loyalty ecosystems is central to how we are growing Radisson Rewards. Today’s travellers expect flexibility and meaningful rewards throughout their journey,” said Elina Zois, VP Loyalty, CRM & Customer Care at Radisson Hotel Group. “Finnair’s strong network across the Nordics and Baltics makes it a natural partner for us in a region that matters to our members. Together, we are giving our members something genuinely valuable: the ability to make every stay and every flight count,” she continues.
“Our ambition is to create value for our members not only when they fly with us, but throughout their entire travel journey. This partnership is a strong reflection of that ambition, as our members can collect Avios while staying at Radisson Hotels and receive a complimentary status match,” says Gerben Sikkema, Vice President Loyalty at Finnair.
