DMCBazaar joins hands with Asoko
Varun Sarda, Co-Founder, DMCBazaar
The partnership aims to solve outbound travel gaps through better pricing, execution and hyper-integrated technology.
DMCBazaar has announced a strategic partnership with Asoko (formerly Dokotrip), Japan’s Destination Management Company, in a move set to transform how Indian travel agents sell and operate Japan.
Demand from Indian travellers has consistently grown across FIT, luxury, family travel, cherry blossom departures and MICE groups. The company noted that, for travel agents, selling Japan profitably and confidently has remained a challenge because of fragmented supplier networks, language barriers, complex logistics, slow turnaround times and radical pricing structures across multiple DMC layers.
By combining Asoko’s deep operational expertise in Japan with DMCBazaar’s hyper-integrated B2B platform, the partnership aims to provide Indian travel agents access to Japan products that are faster to quote, easier to manage and up to 10% more competitive compared to traditional fragmented sourcing channels.
The Japan market has evolved rapidly over the last few years, driven by increasing direct connectivity, rising interest in cultural travel and a growing appetite for premium Asian experiences. However, the supply side has not scaled with the same efficiency.
The collaboration focuses on practical trade enablement rather than generic destination promotion. Key benefits include, agent-ready Japan itineraries tailored for Indian travellers, faster turnaround on customised quotations, better contracting and more competitive pricing structures, simplified operational coordination across cities and suppliers, stronger support for MICE and group movements, and improved scalability for travel agents selling Japan regularly.
The partnership also lays the foundation for deeper digital integration between both companies, enabling faster inventory access and more seamless workflows through DMCBazaar’s platform ecosystem.
Sameer, CEO from Asoko said, “Our focus has always been on removing friction from that complexity so travel agents and their customers can experience the country effortlessly. Partnering with DMCBazaar allows us to extend that capability to a much larger network of Indian travel agents through a structured and technology-driven ecosystem.”
“This is a big moment for us because Japan has always been one of the hardest destinations for Indian agents to crack. The demand was there, but the pricing and operations were broken. With Asoko and our hyper-integrated platform, we are bridging that gap. Agents can now sell Japan faster, cheaper and with far more confidence,” commented Varun Sarda, Co-Founder, DMCBazaar.
Irshad Mahmood Dadan, Co-Founder, DMCBazaar, added, “What stands out about Asoko is not just their scale, but their consistency in execution across different travel segments. For Indian agents, that reliability is critical. This partnership bridges a major gap between demand for Japan and the operational confidence needed to deliver it profitably and at scale.”
