We are not there yet. No one is there yet. However, some countries are undeniably doing better than others. The clue is always in the awareness, belief that change is possible and choosing wisely, says Shoba Rudra, Founder, RARE India. There is so much going on around the world to promote sustainable travel as news in the media seems to reflect.

Notably, this scheme envisages to develop homestays in tribal areas to promote responsible tourism and enhance livelihood opportunities for tribal communities.

This initiative aims to further enhance the overall experience of pilgrims, tourists and students.

Wonderla Holidays Limited celebrated the formal inauguration of Wonderla Chennai, its first park in Tamil Nadu and fifth in the country. The park was inaugurated by M.K. Stalin, Chief Minister of Tamil Nadu, in the presence of Dr. T.R.B Rajaa, Minister for Industries, Government of Tamil Nadu, T. M. Anbarasan, Minister for MSME, Government of Tamil Nadu, other senior government officials, and...

He succeeds V. Vidyavathi, IAS (1991 batch), who has been moved to take charge as Secretary of the Department of Empowerment of Persons with Disabilities.

During the ongoing 13th ITM, Arunachal Pradesh Chief Minister Pema Khandu's proposal for regional convergence and joint promotion approach, supported by transformative infrastructure projects across the region, signalled a positive omen.

The return of this flagship event to the northeastern state represents a strategic pivot in India's ambitious plan to transform the region into a unified, world-class tourism circuit. With infrastructure and connectivity strengthening, tourism seeing an upsurge, over INR 3,000 cr invested in 65 projects, the Ministry of Tourism is betting big on this year's event.

The discussion explored India’s outbound momentum and its expanding global footprint, while highlighting how destinations can differentiate themselves in an increasingly competitive market and how SATTE continues to serve as a potential bridge, helping destinations build visibility, trust, and tangible traction in the Indian market. The discussion was steered by Jyoti Mayal, Chairperson of the Tou

Whether it’s an airline opening new skies for India, a hotel extending trust through ethical practices, or a chauffeur upholding a service, tourism’s success depends on collective accountability. For India to rise as a global tourism force, its stakeholders must act as one orchestra, tuned to a common rhythm of an important thing called ‘trust’.

Brand India, once synonymous with the iconic "Incredible India" campaign, has somewhere lost its voice in a marketplace that no longer responds to traditional tourism marketing. As promotional budgets continue to shrink and visibility on global platforms blurs, India needs to transform its approach or risk becoming invisible in the world's most competitive tourism landscape.