Antara Cruises to invest INR 500 cr to elevate Assam’s river cruise tourism

As part of its expansion, Antara Cruises will deploy four new purpose-built luxury river cruise vessels on the Brahmaputra, commencing with the launch of the first vessel in 2027, followed by the induction of one vessel each subsequent year.

Antara Cruises plans to invest over INR 500 crore over the next five years to strengthen the Brahmaputra as India’s premier luxury river cruise destination. The investment will support the expansion of the company’s fleet, tourism infrastructure, and the broader cruise ecosystem in Assam.

The announcement follows a meeting between Raj Singh, Founder & Managing Director of Antara Cruises, and Assam Chief Secretary Ravi Kota, IAS, during which the company shared its long-term roadmap for developing river cruise tourism in the state.

The investment comes at a time when India’s river cruise sector is gaining significant momentum. According to the Ministry of Ports, Shipping and Waterways, river cruise voyages on India’s National Waterways grew by 19.4% during FY2024-25. Under the Government’s Cruise Bharat Mission, 51 river cruise circuits are planned across 14 states and three Union Territories by 2027. In comparison, Europe’s mature river cruise market welcomed 1.39 million passengers in 2024, generating EUR 3.54 billion in ticket sales, underscoring the significant opportunity for India to emerge as a global destination for premium river-based tourism.

As part of its expansion, Antara Cruises will deploy four new purpose-built luxury river cruise vessels on the Brahmaputra, commencing with the launch of the first vessel in 2027, followed by the induction of one vessel each subsequent year. Each vessel is being specially designed to accommodate 80 guests and engineered for the unique navigational conditions of the Brahmaputra, incorporating shallow-draft technology and full compliance with the latest Inland Vessels Act and Indian Register of Shipping (IRS) standards. These new vessels will complement MV Ganga Vilas, the company's flagship luxury river cruise vessel operating on the Brahmaputra, significantly expanding Assam's capacity to attract high-value domestic and international tourism.

“Our discussions with the Chief Secretary were extremely encouraging. Our priority is to build an enabling ecosystem for river cruising through improved jetties, road connectivity, shore power, safety, and seamless guest movement across destinations. With the right infrastructure in place, Assam has the potential to become India's leading river cruise destination. Around the world, river cruising has transformed regional economies by bringing high-value travellers to destinations beyond major cities. We believe the Brahmaputra can do the same for Northeast India, creating sustainable employment, supporting local businesses and positioning India on the global luxury river cruise map,” said Raj Singh, Founder & Managing Director, Antara Cruises. 

Sharing details of the meeting on X, Assam Chief Secretary Ravi Kota said the proposed investment has the potential to position Assam as a globally recognised luxury river cruise destination while generating around 5,000 direct and indirect employment opportunities. He also emphasised the importance of creating high-value tourism experiences, strengthening local enterprises and artisans, and building skills among Assamese youth in hospitality, cruise operations, culinary services and marine engineering.