AirAsia joins hands with Tourism Authority of Thailand

Both companies will work together on integrated promotional initiatives, leveraging marketing, communications and tourism platforms to elevate Thailand’s destination appeal and support continued visitor growth across key markets.

AirAsia Group Berhad (formerly known as AirAsia X Berhad) and the Tourism Authority of Thailand (TAT) have strengthened their long-standing partnership through the signing of a Memorandum of Understanding (MOU). The partnership aims to promote Thailand as one of the region’s leading travel destinations. The MoU was signed in the presence of the Prime Minister of Thailand.

The three-year collaboration, spanning 2026 to 2029, marks a shared commitment to boost tourism, strengthen regional connectivity and inspire more travellers to discover the many experiences Thailand has to offer.

Through the partnership, AirAsia and TAT will work together on integrated promotional initiatives, leveraging marketing, communications and tourism platforms to elevate Thailand’s destination appeal and support continued visitor growth across key markets. Both parties will also work closely to support the promotion of existing and new routes while exchanging market insights to better understand evolving travel trends and unlock new opportunities for tourism growth.

AirAsia Group currently operates 123 weekly flights between Malaysia and Thailand through AirAsia Malaysia (AK) and Thai AirAsia (FD), connecting travellers across 8 direct routes. From Kuala Lumpur, AirAsia flies to Bangkok (Don Mueang), Chiang Mai, Phuket, Krabi, Hat Yai, also from Penang to Bangkok (Don Mueang) and Phuket, Johor Bahru to Bangkok (Don Mueang). Together, the extensive network continues to provide seamless and affordable connectivity between both countries.

The airline will leverage its extensive route network and digital ecosystem to showcase Thailand to millions of travellers across the region, supporting TAT's “Amazing Thailand, Feel All the Feelings” campaign and encouraging more visitors to experience the country's rich culture, world-renowned hospitality and diverse attractions.

Farouk Kamal, Deputy Group Chief Executive Officer of AirAsia Group Berhad, said: “This partnership with the Tourism Authority of Thailand reflects our shared ambition to make travel even more accessible while supporting the sustainable growth of Thailand's tourism industry. In the first half of 2026, AirAsia flew more than one million guests between Malaysia and Thailand, reaffirming the strong demand for travel between these two key countries for our Group. Through this strategic partnership with TAT, we look forward to building on this momentum by driving more visitor arrivals, strengthening connectivity and showcasing the very best of Thailand through impactful marketing and tourism initiatives.”

The partnership further strengthens the relationship between AirAsia and TAT while supporting Thailand’s “Amazing Thailand, Feel All the Feelings” campaign and Malaysia’s Visit Malaysia 2026 (VM2026) initiative through 2027. By leveraging AirAsia’s extensive network, digital ecosystem and marketing reach alongside TAT’s destination expertise, both parties aim to drive two-way travel, enhance tourism visibility and strengthen Asean connectivity for sustainable growth.