Yatra.com, one of India’s leading online travel portals, has strengthened their travel booking offering by launching a series of exciting new features. These innovative technological solutions cater to different touch points in their business and further ease the booking process. The features launched – a Facebook chat bot to enable booking tickets, a self serve platform to address customer queries, and a market place chat platform to enable travellers to chat in real time with the sellers – are leading edge technology features that are a first for the Indian travel Industry.
Sharat Dhall, President, Yatra.com said, “It has been our constant endeavour to stay in touch with the pulse of the traveller and up-grade our products accordingly. Today we are excited to unveil the chat bot for Facebook Messenger, a first in the Industry and a convenient way for travellers to quickly see travel options and make bookings. Facebook has a wide user base, and this chat option will enable travellers to experience Yatra in a seamless fashion without moving out of Facebook. Also the self serve and market place chat tools help ease the booking process and improve the overall customer experience.”
In addition, Yatra has a vast reach of almost 1.5 lakh Facebook followers who are looking to make bookings and enquiring about best deals. To leverage this audience, Yatra has launched an intelligent chat bot which helps customers search and book flights directly from their FB messenger. Itis an intuitive platform which helps consumer search in natural language and can handle even complicated queries.
Yatra had earlier launched a holidays marketplace, as it enabled a wide range of packages and the best prices as buyers and sellers could directly interact and complete the transaction with no intermediaries. The marketplace chat platform that has just been launched serves as a direct connect between the customer and the re-seller. It has been built with the ability to have text based chats or direct voice calls.
