South Korea welcomed 88,917 visitors from India by the end of July 2016, an increase of 47.9 per cent relative to the same period of the previous year.
The persistent efforts made by the Korea Tourism Organisation, New Delhi office can be accredited for the positive growth. The Tourism Board’s effort on educating the travel trade partners to promote the destination in the best possible manner, the proactive business approach from the DMCs (destination management companies) and connecting with the end traveller through tactical media platforms have been the key factors in the result.
As the interest of the Indian traveller grows, the increase in the airline connectivity has been introduced at the right time. Asiana Airline has increased its operations from three to five times a week from Delhi and plans to operate daily in the near future. Korean air will be launching its Delhi operations in the month of December with five times a week frequency.
Byungsun Lee, Director, Korea Tourism Organisation said, “Over 1,50,000 Indians visited South Korea last year and we have almost 90,000 within seven months. So we are confident of surpassing the last year’s numbers by the end of 2016. As we approach the festival season and the winter holiday season, we plan to widen our efforts and establish South Korea as a preferred leisure destination amongst various traveller segments including families, honeymooners and adventure lovers.”
