Booking.com releases the 2023 edition of its APAC Travel Confidence Index (TCI). Of the 11 APAC markets surveyed, India emerges as the country with the second most confident travellers, closely behind Hong Kong. China comes in third followed by Singapore and Taiwan.
A remarkable 86% of Indian travellers are brimming with optimism about their future travel plans, while 61% have no intention of postponing their travel plans in the next 12 months. Even more striking, over half (59%) of these travellers intend to maintain, if not increase, the number of trips they take and 68% intend to increase their travel expenditure budget for the year ahead.
More than half (57%) prefer a planned itinerary and make pre-bookings for trip accommodations, activities and dining. Indian travellers have a stronger inclination to explore their own country (43%) and foster meaningful connections on their travels (33%).
“The survey clearly demonstrated that despite the ongoing global and economic hurdles, there is a prevailing sense of positivity and enthusiasm among travellers. A significant 84% of respondents are actively planning their next trip within the upcoming 12 months,” said Santosh Kumar, Country Manager for India, Sri Lanka, Maldives and Indonesia at Booking.com.
“Along with the high travel confidence that places India among the top three countries, Indian travellers are also most keen to prioritise sustainable travel. Our Travel Confidence Index 2023 shows that despite certain macroeconomic headwinds and fewer COVID-19 restrictions, APAC travellers’ spirit of adventure and desire to make lifelong travel memories remain unwavering and robust. We are confident that the travel sector will continue to thrive in the years to come with this zest and enthusiasm for travelling among people.”
Hong Kong, India, China, Singapore & Taiwan with most confident travellers in APAC: Booking.com
