KTO recently organised Korean Festival 2023 with spectacular Gala Night celebrating cultural bonds
Korea’s popularity has been on the rise in India. Aligned with Korea Tourism Organisation’s (KTO) ambitious initiative, Visit Korea Year 2023-24, KTO recently organised Korean Festival 2023 with spectacular Gala Night celebrating cultural bonds. The festival’s success underscored Korea’s rising popularity among Indian travelers. KTO data reveals that Indian visitors to Korea had surpassed 49,580 by June 2023, with projections reaching an impressive 120,000 by December 2023.
The festival not only strengthened cultural bonds but also marked 50 years of harmonious diplomacy between Korea and India. The event saw the presence of Younggeun Lee, Executive Director of KTO and Roshan M. Thomas, Deputy Secretary, Ministry of Tourism, Government of India, underlining the importance of this cross-cultural collaboration. KTO also announced the appointment of Anushka Sen, Indian Television Actress, Model & Influencer, as the Honorary Ambassador of Korea Tourism in India. The festival also included exclusive presentation and tasting session of Korean temple food by Buddhist Nun & Grand Master Temple Food Guru Wookwan. This significant experience introduced the flavors of Korean temple cuisine to India for the first time.
While addressing the conference, Myongkil Yun, Regional Director – India & SAARC, Korea Tourism Organization, said, “As we look ahead, the Korea Tourism Festival serves as a testament to the enduring cultural connections between our nations. This event symbolizes the deep-rooted ties that bind us and opens doors for even more vibrant cultural exchanges. As part of Visit Korea Year, we eagerly anticipate strengthening these connections and welcoming travelers to explore the enchanting offerings of Korea. The festival’s success reaffirms Korea’s growing popularity as a favored destination for Indian travelers.”
KTO also hosted a Travel Mart on the sidelines of the festival featuring participants like JeollaNamdo Tourism Organization, Gwangju City, nine destination management companies, Korean Air, Asiana Airlines, Bioface, and Amorepacific. These participants actively engaged, creating a platform to explore various aspects of Korean travel and lifestyle.