Yatra marks 20-year milestone with 97.3% booking success rate
Yatra-20-Years
59% of business in FY 2024-25 was derived from repeat customers, and 81% of Yatra’s traffic was direct or organic. The platform has a network of 80,000 hotels & homestays across 1,497 Indian cities.
Yatra Online Limited (“Yatra”) unveiled a film celebrating 20 years of innovation, growth and transformation. The film traces Yatra’s journey alongside the evolution of India's travel landscape.
As per Yatra’s Annual Report for FY 2024-25, Yatra recorded 106 million visits, a 97.3% booking success rate, and a network of approximately 80,000 hotels and homestays across approximately 1,497 Indian cities. 59% of Yatra's business in FY 2024-25 was derived from repeat customers, and 81% of Yatra’s traffic was direct or organic.
Since its founding in 2006, Yatra has introduced a series of technology-led innovations for Indian travellers, including SMS-based bookings in 2007, cash-on-delivery payments in 2010, and the low-bandwidth “Yatra Mini” application in 2016. In 2024, Yatra built corporate travel platform and introduced voice search, culminating in the launch of its Gen-AI assistant, RECAP.
Commenting on the milestone, Dhruv Shringi, Co-founder & Chairman, Yatra Online Limited, said, “Twenty years ago, we set out with a simple belief that technology could transform the way India travels. Since then, Yatra has grown alongside a new generation of Indian travellers, adapting, innovating, and earning their trust every step of the way. This film celebrates not just our past, but the people who made it possible and the foundation they have helped us build for the future.”
“This milestone is an opportunity to celebrate the remarkable journey of Yatra and the people who have built it over the years. While this film looks back on our story so far, it also marks the beginning of an exciting new chapter - one that we believe will create even greater opportunities for our customers, employees and partners,” added Siddhartha Gupta, Chief Executive Officer, Yatra Online Limited.
