Wyndham partners with HotelREZ Hotels & Resorts to expand global luxury portfolio
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More than 40 Elegant member hotels, many small luxury boutiques averaging between 20 and 50 rooms each, will integrate into Registry Collection’s sales, marketing and distribution channels.
Wyndham Hotels & Resorts announced a new strategic partnership with HotelREZ Hotels & Resorts. Under the partnership, more than 40 luxury Elegant member hotels will join Wyndham’s growing Registry Collection Hotels brand by early next year, with additional properties to follow. Together, the partnership reportedly gives participating independents access to powerful new resources while providing approximately 129 million enrolled Wyndham Rewards members with new opportunities to earn and redeem distinctive, highly aspirational stays in sought-after destinations around the globe.
“As Wyndham grows, so do the aspirations of our Wyndham Rewards members. Whether it’s a once-in-a-lifetime vacation, a destination wedding, or a milestone celebration, members want their points to take them to places that feel as special as the moments they’re celebrating. By partnering with HotelREZ Hotels & Resorts, we’re expanding those offerings, opening the doors to a broader array of exceptional luxury hotels and resorts in highly coveted destinations around the world,” shared Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts.
Over the coming months, more than 40 Elegant member hotels, many small luxury boutiques averaging between 20 and 50 rooms each, will integrate into Registry Collection’s sales, marketing and distribution channels, with more expected to follow thereafter, subject to brand fit, owner participation and onboarding requirements.
“At its heart, our partnership with Wyndham is about unlocking commercial opportunities for our member hotels. For more than two decades, we’ve worked hard to earn the trust of independent hoteliers around the world and today, we’re building on those relationships by partnering with one of the world’s largest, most trusted hotel ecosystems—all backed by Wyndham’s award-winning, rapidly-growing loyalty programme," shared Mark Lewis, Group CEO, HotelREZ Hotels & Resorts.
Building on the partnership, Wyndham and HotelREZ are also introducing a flexible model giving properties associated with HotelREZ’s Best Loved Hotels, a curated collection of upscale independents, selective access to Wyndham’s best-in-class technology stack—including AI-powered solutions like Wyndham Connect and Wyndham AI Concierge (formerly Wyndham Connect PLUS)—and its third-party distribution platform. The structure, launching later this year, aims to create additional value for both Wyndham and HotelREZ, extending the reach of Wyndham's commercial capabilities while broadening the opportunities available to HotelREZ's network of independent hotels.
By combining their respective strengths, the partnership helps independent hotels access commercial advantages that help support stronger performance while preserving their independence.
