From the 12th annual International Luxury Travel Market (ILTM), W Hotels Worldwide, the global design powerhouse, today announced the opening of its 45th hotel and first ever-ski retreat, W Verbier, as it marks 15 years of industry innovation this month. On track to reach more than 60 hotels by 2017, W redefines the contemporary hotel experience with each new opening, offering cutting-edge design, Whatever/Whenever® service, buzzing bars and restaurants, and insider access to what’s new and next for both its guests and locals alike. Following its 1998 debut in New York City, W now boasts a global portfolio of 45 hotels and retreats and continues to be the fastest growing luxury brand in the history of lodging.
“The lasting impact W Hotels has made on the hotel industry cannot be overstated. Over the past 15 years, W has turned the staid hospitality landscape on its head and demonstrated that a hotel is more than a place to check in and checkout as it continues to reinvent the category it created with each new hotel opening around the world,” said Frits van Paasschen, Chief Executive Officer and President, Starwood Hotels & Resorts Worldwide.
As the 45th hotel globally, W Verbier and The Residences at W Verbier marks the entrance of W Hotels into Switzerland. With the spirit of Ibiza set on ice, the hotel is located at the base of the mountain in the Medran area of Verbier, part of a multi-component luxury development project owned by Les Trois Rocs. W Verbier offers 123 rooms for jet setters seeking extraordinary travel experiences.
