- Visit Utah concludes three-city Sales Mission with 250 travel trade partners in India, Bengaluru, Ahmedabad, and Mumbai. Promotes Utah as a potential destination showcasing its latest tourism highlights to travel trade fraternity.
- The state saw a 5% growth in Indian visits compared to 2019, reaching around 8,700 visits. In 2022, Indian visitors boosted Utah’s economy by USD 8.7 million, spending an average of USD 2,391.95 per visitor.
- Looking ahead, Utah expects a substantial 42.6% increase in Indian visitation and a remarkable 203.9% surge in projected visitor spending from 2019 to 2027.
- To develop more enhanced experiences, especially Utah-focussed itineraries, in collaboration with 5 tour operators from India.
As the global tourism landscape progressing steadily towards recovery, Visit Utah also comes forward with an India mission to showcase its latest tourism offerings and highlights about the year 2022. Though, the overall 2023 performance of Utah as a tourism destination remains unveiled, likely to be released mid-year.
To further boost its presence in India, the Utah Office of Tourism successfully hosts a three-city sales mission in India, witnessing the presence of 250 travel trade partners in three cities – Bengaluru, Ahmedabad, and Mumbai. The aim was to strengthen Utah’s position as a potential tourism destination at the forefront of Indian travellers and showcase experientially unique USPs of the destination. The further roadmap is to develop more enhanced experiences, especially Utah-focussed itineraries, in collaboration with tour operators from India.
In Mumbai, Rachel Bremer, Tourism Global Markets Director, Utah Office of Tourism reveals that Indian visitors boosted Utah’s economy by USD 8.7 million in 2022, spending an average of USD 2,391.95 per visitor, surpassing UK and European markets, making Indian visitors high-value visitors. The state saw a 5% growth in Indian visits compared to 2019, reaching around 8,700 visits. Looking ahead, Utah expects a substantial 42.6% increase in Indian visitation and a remarkable 203.9% surge in projected visitor spending from 2019 to 2027. “Therefore, the figures reflect that India is a market which is not impacted by small fractures that other markets tend to see.”
Talking about what Utah has to offer to Indian travellers, Zach Fyne, Global Markets Specialist at Utah Office of Tourism highlights the Mighty 5® national parks, 46 state parks, and also the unparalleled skiing experiences at 15 world-class resorts, claiming Utah to have the greatest snow on earth. He also underlines Utah having great stargazing opportunity in internationally recognized dark sky areas and also invites travellers to experience some unparalleled road trips, premier glamping options.
He also highlighted that India is a primary emerging market with substantial growth potential. He said, “India stands out as one of the most stable tourism markets, showcasing remarkable resilience amidst global fluctuations. Utah’s positioning among the top 10 destinations for Indian visitors reflects the tremendous potential and appeal our state holds.”
He further adds “From the breath-taking beauty of our, Utah promises a diverse range of experiences for travellers of all ages. Together with AVIAREPS, we intend to elevate and enrich the travel experiences of Indian visitors, encouraging extended stays and increased spending in the state.”
Utah Sees a 5% Growth in Indian Visits in 2022, Compared To 2019
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