In a first for any tourism organisation, Tourism Australia has launched a new series of immersive videos that harness the innovative 8D audio technology and take viewers on a sensory journey of Australia’s unique sights, sounds and textures. For the uninitiated, 8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect, thereby putting viewers in the middle of some of the country’s most iconic destinations.
From the fiery red sand of Uluru to the glassy turquoise waters of the Great Barrier Reef, and the deep greens of the Daintree Rainforest, Australia’s landscapes span the full colour spectrum. And to showcase this visual diversity and vibrancy that Australia is distinctly known for, each video is themed by a colour – blue, red, magenta, green, black and white – to evoke a range of feelings and emotions.
While the colours blue and white bring in a sense of calm and peace with soothing shots of the underwater world and snowy wonderlands, the colour red and black invoke the feeling of mystery, power and excitement with scenes that capture Australia’s beautiful night sky and billions of years old rock formations. Magenta appeals to the romantic with the soft pink hues of the sunset over iconic drives and Green leaves you refreshed with sights and sounds from Australia’s ancient rainforests.