Thomas Cook (India) Limited and its Group Company, SOTC Travel’s consumer data indicates significant and growing Indian demand of 82% for multiple mini-cations; hence closer to home destinations with easy visas are witnessing increasing uptick. To leverage this high potential market opportunity, Thomas Cook and SOTC have respectively signed a strategic agreement with Sentosa Development Corporation (SDC), Singapore. The strategic partnership aims at capitalizing on the Companies’ viable leisure segments. The multi-pronged initiative focuses on deepening product development and marcom to create top of mind visibility and drive visitations to Sentosa.
The Memorandum of Understanding aims to deepen the relationship between Thomas Cook, SOTC and Sentosa, and drive destination awareness to increase Sentosa’s capture rates from the Country’s powerful metros-mini metros; equally the strongly emerging Regional India/Bharat’s tier 2 and 3 cities.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited said, “Indians are travelling like never before! With short hauls and exciting experiential travel steering demand, Sentosa is perfectly poised to capture the strong and growing appetite from the India market. Our MoU with Sentosa Development Corporation hence aims to showcase the premier island getaway’s engaging and enriching experiences – to India’s families/multigenerational families, Young India’s Millennials/Gen Z, couples, ad-hoc groups of friends/colleagues and our power driver corporate MICE segment. Our strategic partnership with Sentosa will focus on extensive product curation, consumer engagement and promotions to drive visitations.”
Daniel D’souza, President & Country Head – Holidays, SOTC Travel Limited said, “Singapore’s convenient e-visa and extensive air connectivity have served to drive demand for the premier island getaway of Sentosa – its diversity of attractions and experiential elements making it a preferred destination for Indians. Our strategic partnership is aimed at deepening our relationship with Sentosa while creating vibrant products that appeal to our customers from across metros, mini metros, and Regional India/Bharat’s tier 2 and 3 cities. To inspire demand, our joint marketing campaign intends to promote the destination across optimal media platforms.”
Chin Sak Hin, Assistant Chief Executive, Sentosa Development Corporation said, “As a key leisure destination in Singapore with a diverse range of experiences to be discovered, Sentosa remains a favourite for travellers from around the world. We hope that the partnership with Thomas Cook India and SOTC Travel will further enable Indian travellers to discover new possibilities in Sentosa, whether it be enjoying leisure time with the family or participating in extraordinary MICE events on Sentosa’s shores. The Sentosa team will continue to collaborate with our valued travel and MICE trade partners in India and position Sentosa as a destination of choice as the tourism industry recovers.”
Thomas Cook India & SOTC Travel Ink MOU with Sentosa Development Corporation
