Brand USA names Caroline Beteta as Interim President & CEO
Brand USA, the destination marketing organisation for the United States, announced that its Board of Directors has appointed Caroline Beteta Interim President & CEO, effective November 9, 2026. Beteta, who retired in September after nearly three decades as President & CEO of Visit California, brings extensive tourism leadership experience and a longstanding connection to Brand USA, including...
Brand USA launches revamped website to elevate partner engagement
Brand USA, the destination marketing organisation for the United States, announced the launch of a rebuilt and reorganised corporate website that puts economic impact data, partner program information, industry resources, and a redesigned press room within easier reach of everyone with no login required...
United States tightens visa scrutiny to prevent birth tourism
Any application suspected of misusing a tourist visa for the primary purpose of travel to give birth and secure citizenship will be immediately rejected.
