Global Hotel Alliance (GHA) is expanding its portfolio with two regional hospitality brands from Turkey and Poland. These brands joining GHA reflect the growing appeal of the alliance model among independent hotel companies looking to expand internationally, while retaining their local cultural appeal and individual identity that has established them in their home countries...

While India is not yet among the top 10 source markets, its long-term potential remains significant given the rapid growth of outbound travel. Encouragingly, early signs of recovery are already visible. 2026 trends further suggest a gradual upward movement, indicating that demand from India remains positive despite short-term headwinds.