The Tourism Authority of Thailand (TAT) and Tripadvisor have signed a Letter of Intent (LOI) as TAT moves forward with the “Transform Together” strategic move under “The Year of Transformation” tourism direction for 2027, aimed at positioning the kingdom towards becoming “Asia’s No.1 High-Value & Meaningful Destination”....

The extended hosting agreement through 2031 enables long-term planning and delivery, ensuring consistent standards, strong international visibility and sustainable economic impact for host communities and surrounding provinces.

The Thailand government has approved a 4.5-billion-Baht budget for tourism to drive 22 strategic initiatives.