San Francisco projects 24.2 mn visitors in 2026
The San Francisco Travel Association (SF Travel), the official destination marketing organisation for the City and County of San Francisco, released its 2026 tourism forecast and 2025 visitor impact results. San Francisco is projected to welcome 24.2 million visitors in 2026, with visitor spending reaching USD 9.9 billion, exceeding the city’s 2019 record of USD 9.6 billion...
