The Pacific Asia Travel Association (PATA), in collaboration with the Research Centre for Digital Transformation of Tourism (RCDTT) at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University (PolyU), has released the PATA Asia Pacific Visitor Forecasts 2026-2028: Mid-Year Update, highlighting the destinations and source markets expected to drive the next phase of...

The Pacific Asia Travel Association (PATA) officially launched the PATA Micro-credential Programme, a new global learning initiative that aims to empower tourism professionals in the Asia Pacific with practical, industry-driven skills at PATA Annual Summit 2026 (PAS 2026). The programme consists of short courses developed by two of PATA members, namely EarthCheck and The Sigmund Project...

The Pacific Asia Travel Association (PATA) Foundation has announced the appointment of a new Board of Trustees, the governing body entrusted with guiding the organisation’s strategic efforts to ensure that the next generation across Asia Pacific is equipped with the skills needed to build sustainable and thriving careers in tourism and hospitality...