PRISM, the corporate parent of OYO, has entered a strategic partnership with the Federation of Indian Chambers of Commerce and Industry (FICCI) to support the development of a more structured, collaborative and growth-oriented ecosystem for India’s rapidly expanding events sector. Under the Memorandum of Understanding (MoU), the two organisations will explore opportunities to strengthen...

PRISM (Parent of OYO) has launched ‘Rising OYO’, a nationwide program aimed at strengthening OYO’s on-ground visibility across India’s most visited tourist states, as domestic travel continues to grow. The campaign will cover 500 OYO hotels across 20 high-priority cities in Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, and Rajasthan, the five most visited states in 2024-25 according...

PRISM expects Insta Stays to play a key role during high-demand travel periods, offering greater certainty to travellers while helping hotel partners maximize occupancy during this time

Data shows that the Veo 3 generated video on YouTube achieved a 130% higher view rate than the latest traditional advertisement in Germany, while in Denmark it recorded an impressive 80% growth.

Coorg recorded maximum growth of 480% followed by Tirupati (84%), Vishakhapatnam (82%) and Kochi (77%).