Demand for Northern Lights holidays continues to rise, with Pickyourtrail recording 50-55% YoY rise in Northern Lights bookings/searches and 70-75% YoY growth in bookings to Northern Lights destinations. According to Hari Ganapathy, CEO and co-founder Pickyourtrail, travellers who miss the aurora on their first attempts are increasingly looking at longer stays and more flexible itineraries...