Cultural immersion influences 87% of Gen Z travellers’ destination decision: Marriott
As Gen Z rises as a defining force in luxury travel, one long-held assumption no longer holds: there is no single Gen Z traveller. A new report from the Luxury Group by Marriott International in Asia Pacific excluding China (APEC), reveals a generation comprising four distinct luxury mindsets, with each redefining luxury on their own terms, from cultural immersion and personal wellbeing...
