The hospitality industry can capitalize on rising frequency, secondary city growth, and deep localisation in 2026 Digital travel platform Agoda highlights that the combination of a rising middle class and changing travel habits across Asia is creating new revenue opportunities for the travel and hospitality industry, among other trends. Drawing on recent industry indicators and search trends...

Digital travel platform Agoda, in its latest report “Tailored to Win: Mastering Localisation to Capture Asia’s Travelers in Japan,” spotlights a key gap in Japan’s hospitality landscape, with only 34% of hotels having moved beyond basic localisation strategies. Among surveyed properties, 71% of hotels at early stages of localisation reported positive revenue outcomes, compared to all hotels...