Rudraa Marketing has been appointed as the official India representative for Sentrim Hotels & Lodges, Kenya. The partnership marks a significant step towards strengthening Sentrim’s presence in the Indian market and expanding its engagement with the Indian travel trade. Sentrim Hotels & Lodges currently operates five distinctive properties across some of Kenya’s most sought-after...

In 2025, international visitor spending exceeded outbound travel spending by USD 3.96 billion, generating a significant net inflow of foreign exchange. The country also welcomed 2.5 million international visitors, an increase of 5.6% compared with the previous year, reinforcing its position as a key gateway and growth market for tourism in Africa.

Welcomed 150 vetted African exhibiting companies and 158 international buyers from 39 countries over three days.