Jamaica’s Minister of Tourism, Edmund Bartlett, has launched a bold new strategic blueprint for the nation’s visitor economy: the '10x10x10' Vision, targeting 10 million annual visitors and USD10 billion in total tourism earnings within the next decade. This builds upon a Q1 performance where Jamaica welcomed more than one million visitors and generated USD 956 million in earnings during...

Jamaica’s tourism sector has recorded over one million visitors following recent hurricane-related disruptions, signalling renewed momentum for the island as a preferred long-haul destination for international travellers, including key markets such as India. The milestone reflects coordinated efforts across government, tourism authorities and industry stakeholders to restore operations...

Through cooperation between the Jamaican government, communities, and tourism stakeholders, essential infrastructure has been restored, and resorts and attractions are fully prepared for reopening and are all set to welcome global visitors including from India.

The returning resorts include Sandals Dunn's River, Sandals Royal Plantation, Sandals Ochi, Sandals Negril and Beaches Negril, each welcoming guests back to Jamaica's famed north coast.

Minister Bartlett projects that a full recovery of the tourism sector will take time but maintains that Jamaica will be open for the winter tourist season, starting December 15, 2025.

Bartlett activated Recovery Task Force and Tourism Resilience Coordination Committee. Minister noted that both task forces will coordinate closely with the Global Tourism Resilience and Crisis Management Centre to integrate lessons from previous recovery efforts, including Jamaica’s record-breaking post-COVID-19 recovery.

Expected to generate approximately US$5 billion in tourism earnings.

Held from September 22–24 at the Montego Bay Convention Centre, Jamaica Product Exchange (JAPEX) is the island's premier tourism trade event. Following the trade show, delegates embarked on specially curated familiarisation tours across the island.