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Brand USA names Caroline Beteta as Interim President & CEO

Brand USA names Caroline Beteta as Interim President & CEO

Brand USA, the destination marketing organisation for the United States, announced that its Board of Directors has appointed Caroline Beteta Interim President & CEO, effective November 9, 2026. Beteta, who retired in September after nearly three decades as President & CEO of Visit California, brings extensive tourism leadership experience and a longstanding connection to Brand USA, including...